Understand the huge gap in the world of photography

If you take a closer look, there are two schools of thought in photography: gear and photos. Some people are good at equipment. Other people are good at taking pictures. Just because you have an expensive camera doesn’t mean you can take a great picture. And that doesn’t mean you understand how to create a great photo, idea for a moment, etc. I’ve also met a ton of photographers so passionate about their craft who barely know how to use their cameras.

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Some people are just more into the cameras. Other people are more into photography. There is a huge difference. Some people like knives, but not cooking. Others love games, but they don’t want to build their own computers. A reasonable number of people love cars, but don’t necessarily drive them. Some people love archery, but not necessarily bow geeks. Someone might really love whiskey, but not care about the distillation process.

This is something we have to keep in mind. That’s fine if cameras are your hobby. You can own a bunch of cameras because you love them. Cameras are a fun hobby. If you buy them used, you’ll probably get a great buy. More than any other technology outside of televisions, cameras are used with care. You can’t go wrong buying a used camera like you can with a fridge or something.

At the same time, photography can also be a hobby. You can be fine with your 30 year old camera and just enjoy taking pictures. Even your phone might be enough, and maybe you’d really be in the stories of the photos, looking at them, etc. It’s a nice thing for sure. On the other hand, some people would really like to flip through photos in a book.

Now here’s the most important thing: it’s wonderful if you only like cameras. At the same time, your interest in photography is equally wonderful. But I think we have to go deep into our souls and find out which one we are. You might say you love street photography, but maybe you love using cameras. Likewise, you could say that you love Sony cameras, but you may have never touched anything else in your time taking photos.

Can you really be in both? Of course, but few people are. If I looked at our staff, I could easily see who is more interested in cameras and who is more interested in photography. Some people are a bit of both. If I look at the brand ambassadors, I can easily tell who loves photography, who loves cameras, and who is both. There are people who call themselves photographers and end up doing tons of overlays in Photoshop. Ultimately, they could do it with any camera. So they are mostly just real photographers and photo editors.

If you’ve come this far, you’re probably wondering why this matters. I think it helps change conversations about cameras and photography. Some cameras offer a more tactile experience. You obviously take a Leica for a specific experience. But when you look at a bunch of cameras on the market, the experience is very similar. Conversely, when you look at the different types of photography, they look very different. So why haven’t camera makers tried to diversify as much as photographic genres?




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