Don’t underestimate the growing impact of Gen-Z on photography culture

It’s time we recognized the impact Gen-Z has on modern photography culture. Even millennials – including myself – need to understand that the influence of this young subset of creators is colossal and will only grow.

The popularity and power of TikTok is undeniable, and this tool in the hands of Gen Z is so powerful that it’s doing young careers like YouTube and Instagram once did for them. A photographer who is only famous thanks to TikTok recently took a new photo for Instagram chief Adam Mosseri – which is somewhat ironic given that Instagram so desperately wants to be TikTok.

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Picture credits: Header photo licensed via Depositphotos.

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