Canon Launches ‘Moments that Matter’ Photography Contest with HIPA and Expo 2020 Dubai to Drive Positive Change

In line with “Sustainability Day” and aligned with main Canon objectives ( Pillar of “The Future of the Planet” – “Moments That Matter” is open to applications from photography enthusiasts from around the world aged 18 and over; Focused on four categories: Environment, Human, Social and Economic, the jury includes a range of prestigious international talent, with prizes including US $ 8,000 in cash, gold coins and a Canon R5 camera plus a lens; The competition will run from October 28, 2021 to January 28, 2022.

Canon officially launched its Moments That Matter Photography Contest today. Organized in collaboration with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA), the competition aims to provide a platform for people to harness the power of visual storytelling to drive positive change. Focused on sustainability – one of the pillars of the Canon business and a theme of Expo 2020 Dubai – the competition will allow entrants to show what the future of the planet means to them.

With prizes including $ 8,000 in cash, gold coins and Canon gear up for grabs, the ‘Moments That Matter’ contest is open to photography enthusiasts aged 18 and over from around the world.

Participants are challenged to capture and submit five images that best reflect the ideals of sustainability in one of the four categories critical to global sustainability issues: economic, human, environmental and social.

Offering a wide range of creativity, the entry categories are subdivided into “Moments that make us” (Environment), “Moments that heal us” (Human), “Moments that save us” (Social) and “Moments that develop us. ‘ (Economic). Submissions can be entered through the Canon website (

Submissions will be judged by an international panel of experts, including Fiona Shields, head of photography at Guardian News and Media Group; Kathy Moran, Assistant Director of Photography for National Geographic magazine; Aïda Muluneh, Canon ambassador and founder and director of Addis Foto Fest; Brent Stirton, Canon Ambassador and Senior Photographer at Getty Images, and Muhammed Muheisen, Canon Ambassador, National Geographic Photographer and Founder of Everyday Refugees.

Images of the shortlisted winners will be available in a virtual gallery hosted on the Canon website, as well as a physical gallery located in the sustainability pavilion at Expo 2020 Dubai.

Somesh Adukia, Managing Director, Canon Central and North Africa (CCNA), said, “At Canon, we explore what ‘The Future of the Planet’ could look like, while envisioning a sustainable future for all. As part of our efforts to shed light on this important topic, we launched the “Moments that Matter” global photography competition at Expo 2020 Dubai.

“This is an issue that will impact all of our futures, which is why we want to engage the world and see through the eyes of as many people as possible, sharing their vision of what the future of planet means to them.

“This initiative will help people see the big picture and see how sustainability can frame every aspect of our lives. “

From October through January, Canon will be hosting a series of webinars that will feature tips and tricks from Canon Ambassadors that will help audiences improve their storytelling skills. These webinars are open to the public and can be accessed through the Canon website.

His Excellency Ali Khalifa Bin Thalith Al Hamairi, Secretary General, HIPA, said: “The Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Awards are pleased to collaborate with Canon, one of the global imaging partners, and Expo 2020 Dubai, to support visual art and innovation, paving the way for a better future, with renewed creativity and a vision for the future of humanity. Photography is a powerful tool and participants will be expected to creatively capture “moments that matter” through inspiring and powerful visual images.

“In accordance with the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council and Patron of HIPA, we completed a decade of spreading the culture of photography and empowering communities to sustainably bridge the gap and feed humanity and our planet through sustainability. We invite all professional and amateur photographers to participate in this contest that challenges your limits and takes you out of your comfort zone.

Marjan Faraidooni, Experience Director, Expo 2020 Dubai, said: “One of our main goals at Expo 2020 Dubai is to bring nations together to discuss and find solutions to global challenges. Humanity’s success in meeting the challenge of sustainability is, by definition, essential to its continued viability and through Expo 2020 we hope to help lay a positive foundation for future generations. Join forces with HIPA and Canon for ‘Moments That Matter’ is a positive step towards creating a movement that will help communities recognize the importance of protecting and preserving the world around us. We believe in the power of art and creativity to help us convey powerful messages and therefore we are very excited to launch this initiative with our partners.

For more information on the submission of applications and the terms and conditions, please click here (

The ‘Moments That Matter’ competition is part of a series of interactive events and programs aimed at promoting the use of the power of imagery to capture, preserve and share with the world the most inspiring transformative ideas presented at the event. the exhibition. Canon’s interactive events and programs align with Expo 2020 Dubai’s pillars of opportunity, mobility and sustainability with the corporate priority platforms of the ‘future of the planet’, the ‘future of people that are there ”and the“ future of what is possible ”.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

For all media inquiries, please contact:
Canon Central and North Africa
Mai Youssef
Email: [email protected]

APO Group – Public relations agency
Rania ElRafie
Email: [email protected]

About Canon North and Central Africa:
Canon Central and North Africa (CCNA) ( is a division of Canon Middle East FZ SARL (CMF), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business in the Africa region – strengthening Canon’s presence and focus in countries. CCNA also demonstrates Canon’s commitment to working closer to its customers and meeting their demands in a rapidly changing African market.

Canon has been represented on the African continent for over 15 years through distributors and partners who have successfully built a strong customer base in the region. CCNA ensures the supply of high quality and technologically advanced products that meet the demands of Africa’s rapidly changing market. With more than 100 employees, CCNA manages sales and marketing activities in 44 African countries.

Canon’s corporate philosophy is Kyosei ( – “to live and work together for the common good”. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and helping customers reduce theirs by using Canon products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. With our technology and innovative spirit, we push the boundaries of what’s possible – helping us see our world in ways we’ve never seen before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

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Canon launches ‘Moments that Matter’ photography competition with HIPA and Expo 2020 Dubai to drive positive change
Canon Central and North Africa (CCNA)

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